Certified Prevention Professional (CPP) Practice Exam

Social marketing aims to address which of the following risk factors?

1. Access/availability, parental involvement, and treatment programs

2. Perception of risk/harm, community resources, and advertising

3. Perception of risk/harm, access/availability, and norms supporting use

4. Health education, policy enforcement, and social stigma

The correct answer is: Perception of risk/harm, access/availability, and norms supporting use

Social marketing focuses on influencing behaviors for the greater good by promoting positive changes in social norms and perceptions. When considering the options, the correct choice highlights several important aspects commonly targeted by social marketing initiatives. The inclusion of "perception of risk/harm" recognizes that social marketing is often employed to enhance awareness about the dangers associated with certain behaviors, such as substance use. By shaping how individuals perceive the risks involved, campaigns can effectively encourage more cautious behaviors. "Access/availability" reflects the idea that modifying how easily certain behaviors can be engaged with (e.g., availability of drugs or alcohol) is crucial for influencing public health outcomes. Social marketing can seek to reduce availability through community engagement and awareness campaigns aimed at policy change. "Norms supporting use" points to the cultural and social influences that dictate what is considered acceptable behavior within a community. Social marketing initiatives often work to shift these norms by challenging prevailing attitudes and promoting alternative, healthier behaviors. Combining these three components—perception of risk/harm, access/availability, and social norms—makes this choice particularly relevant as a comprehensive approach to modifying risk factors through social marketing strategies. This strategic focus allows for more effective interventions that can lead to sustained behavior change in targeted populations.