Certified Prevention Professional (CPP) Practice Exam

What is included in the 'four p's' of marketing?

1. Product, People, Price, Process

2. Product, Promotion, Price, Placement

3. Policy, Price, Promotion, Production

4. Product, Promotion, Process, Policy

The correct answer is: Product, Promotion, Price, Placement

The 'four p's' of marketing refer to a foundational model that helps marketers strategize how to position their products effectively in the market. The correct elements include Product, Promotion, Price, and Placement. Product relates to what is being offered to meet consumer needs, encompassing aspects such as design, features, benefits, and quality. Promotion refers to the ways in which a business communicates and positions the product to consumers, including advertising, sales promotions, public relations, and sales strategies. Price involves the cost that consumers must pay to acquire the product, which affects demand and profitability. Lastly, Placement pertains to the distribution channels used to deliver the product to consumers, ensuring that it is available in locations where potential buyers can access it conveniently. This model is crucial for developing effective marketing strategies that resonate with target audiences, allowing businesses to succeed in competitive environments. Other options do not accurately capture the established framework of the 'four p's,' using terms that, while relevant to broader business concepts, do not reflect this specific marketing model.